What Changes When You Stop Apologizing for Your Quirks
- Black Sheep Co. Team

- Oct 14
- 5 min read
The Words We Say Without Thinking
"Sorry, I'm being weird."
"This probably sounds dumb, but..."
"I know this isn't important, but..."
How many times have you caught yourself saying something like this today? This week? If you're like many of the people we work with at Black Sheep Co., the answer might be more than you realize. These small apologies have become so woven into the fabric of our daily language that we barely notice them anymore. They slip out before we share an opinion, introduce an interest, or express excitement about something that matters to us.
But here's what's really happening: every time you apologize for yourself, you're sending a message. Not just to the people around you, but to yourself. You're saying that who you are, what you think, and what you care about needs to be softened, explained away, or made smaller before it's acceptable to exist in the world.
So here's a question: What would happen to your confidence and self-worth if you didn't do that anymore?
The Habit You Didn't Know You Had
The pattern of apologizing for being ourselves is something that happens over years of learning what's "appropriate" and what isn't. Maybe you got excited about something as a child and someone rolled their eyes. Or you shared an opinion that didn't match the group's and felt the shift in energy. Over time, we absorb the unspoken rules about not taking up too much space, not being too much, not standing out too boldly.
Apologizing becomes a way of defending ourselves. Before anyone can judge us, we do it first. "I know this is silly, but I really love collecting vintage teacups." "Sorry for rambling, but I've been thinking about this career change." "This might sound crazy, but I've always wanted to learn pottery."
The apologizing becomes automatic. It starts to be a reflexive cushion between who we really are and who we think we should be (or, more accurately, who others think we should be). Many people who join our Authentic You program discover they've been doing this for so long that they've almost forgotten what it feels like to simply state something without qualification or defence.
The Revolutionary Act of Just Existing
There's something quietly radical about existing without commentary. It is possible to rewire your brain so you can share your thoughts, interests, and quirks as simple facts rather than confessions that need softening.
When you stop apologizing for who you are, something shifts. At first, it might feel uncomfortable, even a bit vulnerable. You might notice the absence of those familiar cushioning words and feel exposed. That's normal. You're breaking a pattern that's been protecting you, even if it's also been limiting you.
But then something else starts to happen. You begin to notice how much energy you were spending on managing other people's potential reactions to you. All those little apologies were taking up space in your mind, creating a constant low-level anxiety about whether you were too much or not enough. You give yourself permission to do and be the things you really want, rather than trying to hide them.
The magic happens when you start to feel like there's suddenly room to breathe. You have space to be curious about what you actually think and feel, rather than how to package it acceptably. We explored this in why your weird fascinations are breadcrumbs back to yourself—the things that light you up don't need justification. They're clues to who you really are.
What Actually Changes
When you stop apologizing for yourself, here's what begins to shift:
Your conversations get more honest. Without the preamble of apology, you say what you actually mean. You ask for what you need. You disagree when you disagree, not to be difficult, but because you have a different perspective worth sharing.
Your interests become visible. You talk about what fascinates you without downplaying it. Whether it's medieval history, competitive baking, or starting your own business, you let yourself be excited about it. You stop hiding the things that make you unique.
Your decisions get clearer. When you're not constantly second-guessing whether your wants and needs are valid, it becomes easier to know what you actually want. The noise quiets down, and your own voice gets louder.
Your relationships change. This is the part that can feel scary, but it's also a major breakthrough. Some people in your life will love this version of you—most, probably. They'll respond to your authenticity with their own. Conversations will go deeper. Connections will feel more real. Some people won't. Let's talk that through next.
The People Who Stay and The People Who Leave
Here's a truth that's both difficult and liberating: when you stop apologizing for who you are, not everyone will be comfortable with it.
Some people benefited from your constant self-minimizing. Maybe they liked being the expert, the decision-maker, or the interesting one. Maybe your apologies made them feel more secure in themselves. Maybe they just think they're "protecting" you by putting you in a box. Whatever the reason is, when you stop playing that role, the dynamic shifts.
And yes, some people might leave. Or drift away. Or express discomfort with this "new you" (even though you're not new at all, just less hidden).
This can hurt. But here's what we've seen time and again: the people who leave were never really connecting with you anyway. They were connecting with a performance of who you thought you should be. Yes, the loss is real, but what you make space for is even more real.
The people who stay and the new people who arrive will know you—the actual you. They'll appreciate your quirks instead of tolerating them. They'll value your perspective instead of waiting for you to apologize for having one. These are the relationships worth building your life around.
Practical Shifts: Catching Yourself
Changing this pattern starts with noticing it. For the next week, pay attention to how often you apologize for things that don't actually need apologies:
Sharing an opinion in a meeting
Asking a question you're genuinely curious about
Expressing excitement about something you love
Taking up space (literally and figuratively)
Having needs or boundaries
Being different from the people around you
When you catch yourself about to apologize, pause. Ask yourself: what am I actually apologizing for? Am I sorry for causing harm, or am I just sorry for existing in a way that might be noticed?
If it's the latter, try this: just say the thing. Without the preamble. Without the cushion. "I think we should consider another approach." "I'm really into botanical illustration right now." "I need some time to think about that before deciding."
It'll feel strange at first. Your nervous system might protest. But each time you do it, you're practising being yourself without asking permission first.
This Is Who I Am
At Black Sheep Co., we believe the things that make you different are the things that make you extraordinary. Your quirks, your interests, your way of seeing the world aren't flaws that need apologizing for. They're gifts waiting to be unwrapped and shared.
When you stop apologizing for who you are, you give yourself permission to discover what you truly want outside of all the noise about who you should be. You create space for deeper self-awareness. You open the door to living authentically instead of performing constantly.
This is the work we do in Authentic You: helping people reconnect with themselves, embrace what makes them unique, and build lives that actually fit who they really are. It's a six-week journey of exploration, support, and coming home to yourself.
Make It Your Own
You don't need permission to be yourself. But if hearing it helps, here it is: you are allowed to exist without apology. Your interests matter. Your perspective is valuable. Your way of being in the world doesn't need to be softened or explained away.
Ready to explore what it would look like to stop performing and start living? Authentic You is designed for exactly this journey. Let's connect and talk about what's possible when you choose you!







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